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This is part of the ItalianCar.net archive - go to ItalianCar.net now NEWS ARCHIVE Fiat pioneers Bluetooth car info point at Melbourne show
Visitors to the Melbourne International Motor Show were able to take the new Fiat Grande Punto home with them - five months before it goes on sale - thanks to a unique Bluetooth interactive download centre on the Fiat stand. The back wall of the Fiat stand was transformed into download centre, allowing visitors to download various types of content to their Bluetooth enabled mobile phones or PDAs. By placing their handsets on different 'hotspots' on the wall, visitors could download images and a video clip of the Grande Punto as well as the Fiat logo and a calendar reminder of the Grande Punto launch date. The product is the brainchild of Breeze Tech - a Scottish-based company which has recently expanded to Australia. "This technology is a great way of enhancing the customer experience for visitors at the stand and enabling exhibitors to interact with attendees in an engaging and innovative way," says Claire Gunn, Breeze Tech Pty Ltd Australian Director. To download the content, attendees could simply place their Bluetooth enabled device against the hotspot and transfer the data to their phone. No personal information is taken during this process and it doesn't cost the customer anything - the content is free to download. Importantly for Fiat, the software reports back at the end of the event on the number of different files downloaded. David Stone, General Manager for Alfa Romeo and Fiat cars in Australia says the Breeze Tech system enables customers to easily experience what Fiat has to offer. "This technology adds a new experience to visiting the Fiat stand at the show and it boosts awareness of the launch of the new Fiat Grande Punto in Australia later this year," says Mr Stone. "The next step is deploying the technology at car dealership networks to enable customers to download information on new models as well as video clips and images of the cars." The technology can be used in a variety of different environments and can send multiple types of content such as images, video clips, MP3 files, e-business cards, e-vouchers, calendar reminders and games. "We are now working closely with design and
advertising agencies as well as media groups who can offer this technology
to clients, enabling them to interact with their target audience in any
given environment." Claire Gunn added. © italiancar.com.au 23/02/06
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