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This is part of the ItalianCar.net archive - go to ItalianCar.net now NEWS ARCHIVE Lamborghini just keeps winning prizes
Despite having only published the first issue of its new customer magazine, Lamborghini has won the 'Grand Award for Magazines' at this year's International Mercury Awards for Public Relations: the prize for the best magazine of the year. Characterised by the three Lamborghini brand attributes of "extreme, uncompromising and Italian", the magazine was also named as 'Best of Show': the most important prize at the Mercury awards. The prizegiving ceremony will take place on March 23rd in New York. The Mercury Awards are one of the most important international prize ceremonies in the area of public relations, public affairs and corporate communications. The International Academy of Communication Arts and Sciences (IACAS), which covers a variety of creative disciplines, has presented the Mercury Awards annually since 1987. This year, a total of 940 submissions were made in 20 categories. The Lamborghini Magazine is published
biannually with some 172 pages and a circulation of 12,000 copies. It
is published in English, Italian and German. The underlying concept is
to base each issue on a single theme, combined with unexpected and bold
changes in perspective. The Lamborghini brand and product world is featured
with sharp and provocative contrasts. The award winning first issue was
characterised by the single theme "ME". The second issue will
be published at the end of May, bearing the title "ON THE EDGE".
The Lamborghini Magazine is published by Automobili Lamborghini S.p.A.
and created together with the agency köckritzdörrich, based
in Reutlingen, Germany. © italiancar.com.au 19/03/06
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